About Us


West Bay was founded in 1968 by local hero Ed de la Cruz and other social activists to address the most pressing socio-economic challenges of the Asian Pacific Islander immigrant community of San Francisco’s South of Market District (SOMA). Throughout the years we helped thousands of individuals through employment placement assistance, food distribution to the elderly, youth programs, community health projects, advocacy initiatives, and case management.


Our center is an important hub in the neighborhood providing many services to countless children, families, senior citizens, and WWII veterans. Now operating from a central location, we continue to address the ever-expanding needs of clients who are predominantly  newly arrived immigrants from the Philippines, however all are welcome. We provide a safe environment where people are able to receive additional support and guidance amidst a neighborhood more known for violence and crime.


The success of our organization stems from our passionate staff and our network of community partners.  Many individuals, corporations, and public agencies dedicate their expertise, time, resources, and money to our efforts. West Bay believes in collective strength to ensure a brighter future for our youth and San Francisco. Let us know if you would like to get involved!


Board Members:

  • Rudy Asercion (nonvoting) - Executive Director
  • Yolanda Stern, President -  One World Institute
  • John Ngau, Secretary/Treasurer - New Pacific Realty, Inc.
  • Lt. Eric Quema -  San Francisco Police Department
  • Jose Pecho - JP Investments
  • Rex Tabora – Jackson Consulting
  • Dr. Joaquin Gonzalez – Philippine Studies Department, University of San Francisco


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